FanDuel is the premier destination for sports fans online. The new identity defines, codifies, and elevates how the parent brand, product verticals, partnerships, and retail spaces are all presented. Building on existing equities, the new design refines the signature brand assets and dials up the expressive assets within the toolkit.

Sportsbook, Fantasy, and Racing are all centered around FanDuel’s sports-led heritage. FanDuel Casino is born from the same DNA, but uses additional tools to meet its audience’s distinct needs. A vibrant purple color and neon graphics elevate the FanDuel brand in the dazzling casino space. FanDuel reimagined the concept of fantasy sports. After launching in 2018, it didn’t take long for FanDuel to become America’s go-to for sports betting and the #1 online sportsbook.

Credits:
Agency: 
Interbrand
ECD: Mike Knaggs

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Design Direction
Branding
Typography
Motion System
Sonic Identity
Campaign