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The New School

The New School, Parsons, Motion Design, Animation, Typography, Collaboration.

The New School: Recruitment Presentation

 
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It all began with THE NEW SCHOOL...

The New School is a progressive, multi-disciplinary university located in the heart of New York City. In collaboration with Post Typography, we created a highly-engaging, immersive presentation to attract top students from around the world. Since the university encompasses Parsons School of Design, the presentation captures the aesthetic of this top-ranked design school while reinforcing the university's brand.

Together, we storyboarded and animated these title slides using kinetic typography to bring The New School's bespoke typeface to life. The double line was deployed from The New School logo and graphic identity as a recurring motif throughout the presentation.